Canada Post and TD Bank entered into a strategic alliance to expand access to financial services for Canadians, beginning with a new personal loan product. Starting fall of 2021, they will launch a pilot for this new product in select post office locations and will aim to expand availability across Canada, particularly for those in rural, remote and Indigenous communities.
Through the pilot, customers will have access to a simple, flexible personal loan product. It can help with personal lending needs, such as emergency home or car repairs or other sudden life events.
Throughout 2021 I was part of the team who brought this project to life. Through many rounds of user testing, interviews, and market research we developed a simple and friendly landing page to help inform Canadians about Canada Posts’s new offering, and ensure they understood all they needed to know before applying.
This included clear communication around the TD partnership, product details in simple language, an intuitive loan calculator, and a robust FAQ section.
The MyMoney Personal Loan project was released in select markets in October, and will be visible across more of the country in the coming months.
The full press release can be read here