Loblaws : Sufra
In an unprecedented turn of events, Loblaws turned its attentions outward for a marketing campaign. We were tasked with their 2017 Food Truck program aimed at increasing awareness for their Sufra Halal Chicken brand.
Every Friday, the food trucks I designed would travel around the GTA to various Mosques and festivals to engage with Muslim consumers to hand out samples and gain further insight on the growing demographic.
That said, Loblaws did NOT choose the design I preferred myself (pictured below). Instead they chose the safer design (above) which more closley resmebles thier packaging.