Portfolio of Molly McCracken
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Loblaws : Sufra

Loblaws : Sufra

In an unprecedented turn of events, Loblaws turned its attentions outward for a marketing campaign. We were tasked with their 2017 Food Truck program aimed at increasing awareness for their Sufra Halal Chicken brand.

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What happened

Every Friday, the food trucks I designed would travel around the GTA to various Mosques and festivals to engage with Muslim consumers to hand out samples and gain further insight on the growing demographic.

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That said, Loblaws did NOT choose the design I preferred myself (pictured below). Instead they chose the safer design (above) which more closley resmebles thier packaging.